The point of a podcast is to engage people with your marketing in a fun, easily accessible and informative way. Whilst people have got wise to the well-known format of adverts, rarely looking at display advertisements on websites, they will still engage and respond to things they like.
With skilled story-telling being seen as the key differentiator between a PR and a marketing agency, giving people information and entertainment they can listen to when in the car, on public transport at home, work or on foot means they will not only listen but relax and absorb your marketing messages and your brand.
If your aim is for people to come back to your website week after week Blue Panda PR have a number of marketing tools that can achieve such results.
To hear an example of some of Blue Panda PR’s podcasts click here.